About

Panorithm is a Mammrlla product.

A creative and marketing technology company in Bedfordview, Johannesburg, registered in South Africa since 2021 and building software for South African businesses.

What Mammrlla does

Three practices, and one of them turned into this.

CreativeVideo production, editorial photography, branded shows and event coverage.
MarketingDigital marketing and Google Ads.
TechnologySoftware and AI automation, which is where Panorithm came from and where it now sits.

Why an agency built software

We kept solving the same problem by hand.

Agency work surfaces the same administrative problem at every client. Somebody spends two days a month retyping a partner's spreadsheet into the company format. Somebody else cannot find the signed version of an agreement everyone remembers signing. A renewal lapses because the date was in an email nobody re-read.

We solved it by hand for years, one client at a time, and it was always the same three shapes. The reading agent is the general version of that: read across the mail, find the thing, show the document it came from. The specialised agents are what we build once a diagnostic has told us which shape a particular business is stuck in.

How a diagnostic works

How we work

Four commitments that are checkable rather than stated.

We read before we sellEvery engagement starts with a diagnostic, because we would rather find the work than guess at it. If the reading turns up nothing worth automating, we say so and you have a report and no agent.
We publish what is not builtThere is a page on this site listing what is live, what is designed and switched off, and what does not exist. Most vendors will not publish that page. It costs us some deals and saves us all of the bad ones.
A person presses sendPanorithm was never granted permission to send, delete or modify mail. Not as a setting we leave off, as a permission we did not ask Google for. It cannot be switched on later without a consent screen you would see.
We do not train on your businessYour documents are read to answer your questions and for nothing else. Nothing from one client is used to build anything for another, and there is no shared model getting smarter at your expense.

What we will not do

The list is short and we would rather you held us to it.

Sell you an agent before we have read anythingThe whole argument of this business is that the agents worth building are discoverable from evidence. Skipping that to close faster would make us the thing we are competing against.
Quote a headcount savingThe model assumes your people stay and move up. If a proposal from us is ever built on cutting staff, it is not one we wrote.
Name a client without written permissionIncluding in a pitch to somebody in their industry.
Publish a statistic we cannot sourceThere is not a single percentage on this site, and that is deliberate. When we have a client result worth quoting, it will come with the client's name on it and their agreement to use it.

Company details

Who you would actually be contracting with.

Registered nameMAMMARELLA (PTY) LTD, trading as Mammrlla
Registration number2021/684969/07
Registered since17 June 2021
Registered address6 Calders Road, Bedfordview, Johannesburg, Gauteng, 2008, South Africa
Where the data sitsJohannesburg. What that means in practice
Contactobakengm@mammrlla.com
Terms in forceEffective 18 August 2026. Read them

Start by finding out what is actually happening.

A diagnostic is four to six weeks and a fixed price, and you keep the report whether or not you build anything.

Start with a diagnostic